1. Introduction

Welcome to Morphly.social ("Morphly," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our multi-platform social media publishing service, including our website at morphly.social and any related applications or services (collectively, the "Service").

By accessing or using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access or use the Service.

2. Information We Collect

We collect information in several ways depending on how you interact with Morphly:

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide, operate, and maintain the Service, including scheduling and publishing content across connected platforms
• Process your account registration and manage your account
• Adapt and optimize your content for different social media platforms as directed by you
• Send you service-related communications, including account verification, updates, security alerts, and support messages
• Analyze usage patterns to improve and develop new features for the Service
• Detect, prevent, and address technical issues, fraud, and security vulnerabilities
• Comply with legal obligations and enforce our Terms of Service
• Communicate product updates, new features, and promotional content (with your consent, where required)

4. Information Sharing and Disclosure

We do not sell your personal data. We share your information only in the following circumstances:

• Connected platforms: When you publish or schedule content, we transmit your content to the social media platforms you have connected. This transmission is initiated by you and governed by each platform's own terms and privacy policies.
• Service providers: We use third-party vendors for hosting, analytics, email delivery, and payment processing. These providers access your data only to perform services on our behalf and are contractually bound to protect it.
• Legal requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change in ownership or control.
• With your consent: We may share information for other purposes when you have given us explicit consent.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Service. Specifically:

• Account data is retained until you delete your account
• Content and publishing history is retained for the duration of your account to support analytics and re-publishing features
• Usage logs are retained for up to 12 months for analytics and security purposes
• After account deletion, we will remove your personal data within 30 days, except where retention is required by law or for legitimate business purposes (e.g., resolving disputes)

6. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure password hashing using bcrypt
• Regular security assessments and code reviews
• Access controls limiting employee access to personal data on a need-to-know basis
• Monitoring for unauthorized access attempts

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. In the event of a data breach affecting your personal information, we will notify you and relevant authorities as required by applicable law.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Portability: Request your data in a structured, machine-readable format
• Opt-out: Unsubscribe from marketing communications at any time via the link in our emails or your account settings
• Withdraw consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing
• Disconnect platforms: Revoke Morphly's access to any connected social media account at any time through your account settings

To exercise any of these rights, contact us at privacy@morphly.social. We will respond within 30 days.

8. International Data Transfers

Morphly operates globally. Your information may be transferred to, stored, and processed in countries other than your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent mechanisms as required by applicable law.

9. Children's Privacy

The Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected data from a child under 16, we will take steps to delete such information promptly. If you believe a child under 16 has provided us with personal data, please contact us at privacy@morphly.social.

10. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

• Essential cookies: Required for authentication, session management, and security. These cannot be disabled.
• Analytics cookies: Help us understand how users interact with the Service to improve functionality and performance.
• Preference cookies: Remember your settings and display preferences.

You can control cookies through your browser settings. Disabling essential cookies may prevent you from using certain features of the Service.

11. Third-Party Services and Links

The Service may contain links to or integrations with third-party websites and services, including the social media platforms you connect. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with your information.

When you connect a social media platform to Morphly, the data exchange between Morphly and that platform is also governed by that platform's terms of service and privacy policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by posting the updated policy on this page with a revised "Last updated" date and, where appropriate, through email notification or an in-app notice.

Your continued use of the Service after any changes to this policy constitutes your acceptance of the updated terms.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: privacy@morphly.social
• General inquiries: support@morphly.social
• Website: morphly.social/contact